We started with one rule: if we wouldn’t give it to our own family, we don’t sell it.

JUICE & JOY makes six simple things — fresh juice, coffee, ice cream, fuchka, chotpoti and salad — and makes each one properly. Fruit is cut for your order, not the morning’s batch. Tamarind water is made today. Coffee is ground when you ask for it.

There are no artificial flavours or colours, and nothing from a packet we couldn’t read the label of. That’s what “never junk” means: real food, prepared in front of you or in a kitchen you’d be happy to look into.

Every item has a fixed recipe, a fixed cup and a fixed scoop, so the Lemon Mint you loved last week is exactly the one that arrives today. It’s a small shop run on the standards of a much bigger one — and that’s the plan.